I’m Shayle
Freelance copywriter based in Wirral & Liverpool.
You’ve got the idea, now you need the words.
Hello! I’m Shayle, a freelance copywriter and content strategist based in Wirral.
I write human-first content that connects with real people and performs in search. I specialise in lifestyle and travel writing, but I’m just as comfortable turning more complex topics into clear, engaging copy.
My true love is my well-ranked Wirral blog, where I share local stories, reviews and insights about the place I’ll always be grateful to call home. I also run On The Wirral, a weekly newsletter covering local news and events.
If you need blog posts, website copy, or support with your content strategy, I help the right people discover, remember and choose your brand.
If that sounds like what you’re looking for, feel free to get in touch. I’m currently open to freelance projects.
Let’s get you seen and heard.
Love, SH x
Human-first content that’s carefully researched, shaped around your audience and written to be found, read and remembered.
I deliver well-researched, SEO-optimised content designed around keyword strategy and audience intent. I also source relevant imagery where possible and make sure every piece is carefully proofread and edited. Most importantly, I communicate your message and brand voice with clarity and impact. Learn more.
Copywriting
Blog posts
Website copy
Landing pages
Emails and newsletters
eBooks and long-form content
Content strategy
Keyword research
Competitor research
Content plans and calendars
Content audits and gap analysis
Content recommendations and priorities
Ongoing support
Monthly blog posts
Updating and improving existing web copy
Content repurposing
Proofreading and polishing content
Performance reviews
Your voice is powerful. Let’s make waves.
Whether your audience is travellers planning their next adventure or CEOs making life-changing decisions, I adapt my tone and style to speak directly to them. I specialise in lifestyle and travel writing, but I have plenty of experience turning more complex topics into easy-to-digest copy.
Everything I write is grounded in Google’s E-E-A-T principles, so your content is accurate, trustworthy, and genuinely useful, while still sounding natural and true to your brand.
Work with me
I’ve worked across both B2B and B2C, and can tailor my approach to suit your business and your goals. If you’re looking to get better results from your content, I’d love to chat about how I can help.
Let’s discuss your requirements in more detail, and I can offer a no-obligation quotation. Get in touch.
My latest blog posts
Writing will never be simply a career for me; it’s a hobby too. When I began freelance writing for friends and clients, it sparked my desire to share more about myself and the places I love. As a result, my blog is jam-packed with content about my lovely home, the Wirral, travelling, and a few honest accounts of being a mum. I hope you enjoy reading these posts as much as I enjoy writing them!
Children’s birthday parties in Wirral, venues to host your party
Our review: Eureka! Science + Discovery, Wirral
Wirral camping and caravan sites
Testimonials
Around Tenby
We have used Shayle’s services to produce several blog posts for ou...Read More
Chris Brookfield
Around Tenby
We have used Shayle’s services to produce several blog posts for our Tenby visitor guide. These blog posts are well written and very engaging. They also rank well in Google searches for competitive keywords. I wouldn’t hesitate to recommend her services to others looking for professional website content.
Chris Brookfield
Web Expressions Ltd
Shayle has been working with us to produce new content for several of...Read More
Thomas Paylor
Web Expressions Ltd
Shayle has been working with us to produce new content for several of our blogs over the last few years. Along with creating engaging blog posts, she has also repurposed our old blog posts, giving them a new lease of life which has dramatically improved our organic website traffic across our network of sites.
Thomas Paylor
A.M. Custom Clothing
Shayle is an extraordinary talent who has been an invaluable addition...Read More
Alex Franklin
A.M. Custom Clothing
Shayle is an extraordinary talent who has been an invaluable addition to our team. Her ability to quickly grasp complex industry concepts is incredible. From day one it was as if she’d been immersed in our world for years. Shayle is exceptionally good at transforming complex topics into relatable and compelling narratives. Her writing stands out from the crowd, offering a genuine and authentic voice that resonates with our audience. I’d highly recommend Shayle to anyone who needs content writing.
Alex Franklin
Pass The Keys Peak District
Shayle has been instrumental in increasing our organic online reach, ...Read More
Matt Clayton
Pass The Keys Peak District
Shayle has been instrumental in increasing our organic online reach, we operate in a space dominated by big names, with large budgets, however with Shayle’s support we have created a regular flow of new, organic leads for our business from many areas of the world. We look forward to growing our business with regular creation of online content and feel very happy to recommend Shayle’s copywriter services to businesses looking to effectively grow their online presence.