Freelance Copywriter based in Wirral & Liverpool
You’ve got the idea, now you need the words.
Hello! I’m Shayle, a freelance copywriter and content strategist based in Wirral. If you need blog posts, website copy, or marketing content. I write thoughtful, human content that connects with people and performs well in search.
I specialise in blog writing, with a knack for breaking down complex topics and making them easy to engage with.
My true love is my well-ranked Wirral Blog, where I share local stories, reviews, and insights about the place I’ll be forever grateful to call home.
If you’d like human content that helps the right people discover and remember your brand, I’d love to work with you.
Let’s get you seen and heard!
Love, SH x
Why choose me?
I help individuals and businesses bring their ideas to life with creative, high-quality copy for websites, blogs, eBooks, and marketing platforms.
I deliver well-researched, SEO-optimised content with a clear understanding of keywords and audience intent. I also provide relevant images where possible, along with thorough proofreading, editing, and efficient project management. Most importantly, you can count on me to communicate your message and brand voice with clarity and impact.
Content writing
User-focused blog writing
Website content writing
eBooks and guides
Copywriting
Advertisements
Press releases
Marketing campaigns
Newsletters and marketing emails
Editing & Proofreading
Grammar and spelling checks
Repurposing content and copy
Fresh eyes on essays and more
Content gap analysis
Remember, your voice is powerful
Effective writing speaks to its audience.
Whether they are travellers or CEOs, I can adapt my writing style and voice to suit any audience. My skill set includes making complex information easy to understand and enjoyable to read.
Let’s work together!
Get in touch. We will discuss your requirements in more detail, and I can offer a no-obligation quotation.
My latest blog posts
Writing will never be simply a career for me; it’s a hobby too. When I began freelance writing for friends and clients, it sparked my desire to share more about myself and the places I love. As a result, my blog is jam-packed with content about my lovely home, the Wirral, travelling, and a few honest accounts of being a mum. I hope you enjoy reading these posts as much as I enjoy writing them!
UK destinations that are perfect for kids and adults
Willaston and windmills circular walk
My latest work
The Whitby Guide
I work closely with The Whitby Guide; I produced a content audit of their website. Many of the articles contained outdated content. I have rewritten, updated and republished over 200 of their older blog posts, and we are now producing exciting new content together, including an eBook.
Project success
A 60% increase in organic blog traffic over the last 12 months.
Have Fun Outdoors
I am passionate about outdoor learning and instantly connected with this project. I have written over 100 blog posts and made children’s educational packs for Have Fun Outdoors. The blog continues to grow, and I love working with the team.
Project success
Many of the blog posts I have written are now ranking on page 1 of Google.
Around Tenby
Around Tenby is the official tourist website for Tenby and the surrounding area. I have visited Tenby with this client to research places to eat, drink, and stay. I then packaged content into digestible blog posts to help website users plan their own trips.
Project success
40% increase in blog traffic over a 6-month period.
Web Expressions Ltd
Web Expressions is a website design agency that builds brochure-style websites for many clients across the UK. Over the last few years, I have worked with them to produce website copy for many of their clients, adapting my writing style and collaborating with clients across various industries.
Project success
I received fantastic feedback about the quality of my content and built lasting relationships with new clients.
Testimonials
“Shayle has been working with us to produce new content for several of our blogs over the last few years. Along with creating engaging blog posts, she has also repurposed our old blog posts, giving them a new lease of life which has dramatically improved our organic website traffic across our network of sites.”
— Thomas Paylor, Web Expressions Ltd
“We have used Shayle’s services to produce several blog posts for our Tenby visitor guide. These blog posts are well written and very engaging. They also rank well in Google searches for competitive keywords. I wouldn’t hesitate to recommend her services to others looking for professional website content.”
— Chris Brookfield, Around Tenby
“Shayle is an extraordinary talent who has been an invaluable addition to our team. Her ability to quickly grasp complex industry concepts is incredible. From day one it was as if she’d been immersed in our world for years. Shayle is exceptionally good at transforming complex topics into relatable and compelling narratives.
— Alex Franklin, A.M. Custom Clothing
Her writing stands out from the crowd, offering a genuine and authentic voice that resonates with our audience. I’d highly recommend Shayle to anyone who needs content writing.”
“Shayle has been instrumental in increasing our organic online reach, we operate in a space dominated by big names, with large budgets, however with Shayle’s support we have created a regular flow of new, organic leads for our business from many areas of the world. We look forward to growing our business with regular creation of online content and feel very happy to recommend Shayle’s copywriter services to businesses looking to effectively grow their online presence.”
— Matt Clayton,
Pass the Keys Peak District